As Super Bowl LVIII approaches, the spotlight isn’t solely on the Kansas City Chiefs and the San Francisco 49ers, but also on the cinematic extravaganzas set to unveil during the commercial breaks. Paramount is poised to make a significant impact, showcasing trailers for a range of films, including “A Quiet Place: Day One,” “Bob Marley: One Love,” and “IF,” a fantasy comedy by John Krasinski starring Ryan Reynolds. The synergy between CBS and Paramount amplifies the latter’s presence, with Paramount+ also seizing the opportunity to promote its array of titles, from “Knuckles,” a “Sonic the Hedgehog” spinoff, to “The Tiger’s Apprentice” and more.
Twisters – Super Bowl Trailer
Wicked – Super Bowl Trailer
Deadpool & Wolverine – Super Bowl Trailer
Kingdom of the Planet of the Apes – Super Bowl Trailer
The Fall Guy – Super Bowl Spot
Bob Marley: One Love
Super Bowl LVIII, airing on February 11, is expected to attract over 100 million viewers, making the event a prime advertising opportunity despite the steep price tag for airtime. With the film industry eager to rebound from pandemic-induced setbacks, these ads could be pivotal in driving audience interest and ticket sales for the upcoming blockbusters.
A Quiet Place: Day One
Knuckles
Knuckles – Super Bowl Trailer
Inside Out 2
IF
Despicable Me 4
Shogun
Disney is anticipated to spotlight several of its summer releases, potentially including “Deadpool 3,” a collaboration between Ryan Reynolds and Hugh Jackman, and “Inside Out 2,” Pixar’s sequel to its hit film. “Kingdom of the Planet of the Apes” may also feature, continuing its promotional campaign.
Universal, known for its Super Bowl participation, may surprise viewers with trailers for “Wicked,” featuring Ariana Grande and Cynthia Erivo, among other films. In contrast, major studios like Warner Bros., Sony, Netflix, and Amazon are not expected to present trailers, although last-minute changes are always a possibility.
This year’s Super Bowl transcends sports, with advertisers targeting a broader audience, including fans of Taylor Swift, who is expected to attend the game. The blend of high-profile film trailers and celebrity appearances underscores the Super Bowl’s role as a cultural phenomenon, extending far beyond the football field.
