The NFL is taking steps to inject more football conversation into morning TV with a revamp of NFL Network’s morning show, Good Morning Football. The league plans to move the production from its original location in New York to Los Angeles while also considering a two-hour extension of the program. The extended series will be sold in syndication and is expected to be carried by multiple partners. Michael Davies, a Sony executive and Jeopardy! EP, will executive produce the new venture.
Good Morning Football: A New Chapter
Launched in 2016, Good Morning Football became the inaugural show from the NFL network created and broadcast from its New York headquarters. However, production id expected to go on recess from March 29 with plans to recommence in the summer or preseason at its new LA studio. The move signals a new chapter in the show’s history, further expanding its reach and audience from the NFL’s west coast media hub located adjacent to SoFi Stadium.
Expanding With Sony Pictures Television
Sony Pictures Television is set to distribute the syndicated edition of Good Morning Football, with negotiations believed to be underway. The syndicated series will run separately from the NFL Network show, offering audiences a diversified perspective on the world of football. The partnership with Sony will undoubtedly herald a new era for this popular football talk program, allowing it to scale and reach a broader audience.
NFL Attendance Skyrocketing
The NFL has long been one of the most viewed TV programming, even more so, following a record-breaking season that saw television ratings surge. Amazon’s Thursday Night Football, for example, experienced an over 20% upswing in viewership. Other game packages also reported a mid to high single digits increase in audience. This season’s Super Bowl on CBS garnered a whopping 123 million viewers, the highest number in Nielsen’s tracking history.
Further Expansion by the NFL
This move also comes as the NFL, under the leadership of Commissioner Roger Goodell, is looking to extend its media dominance even further. The syndicated version of the show is poised to bring more football-related programs to the market, thereby enlarging the league’s mindshare and imprint.
Wrapping Up
The transformation of Good Morning Football is a testament to the growth, popularity, and expansion of the NFL. Not only does this new move offer fresh content for fans, but it also extends the reach of the NFL to a wider audience through syndication. As the show prepares to embark on this exciting new journey, we encourage you to keep up-to-date with the developments right here on HitPlay.
