The forecast for “The Marvels,” the latest installment in the Marvel Cinematic Universe (MCU), is looking increasingly gloomy. According to internal tracking, the movie might experience a lackluster opening in the range of $45-$50 million. If these forecasts hold true, it may imply the worst opening weekend ever in MCU history, currently held by 2021’s “Eternals” with an opening of $51 million.
“The Marvels” Presales Lagging Behind “The Flash”
As reported by Deadline, presales for “The Marvels” are lagging behind those of “The Flash”. The latter ended up with a $55 million 3-day opening, considered a box-office disaster for Warner Bros. If these presale trends continue, the MCU’s new offering may soon find itself in a similar precarious situation.
Several Factors Contributing to Low Box Office Projections
The lackluster projections for “The Marvels” could be attributed to a variety of reasons. A notable one being a strike that hinders actors from promoting their films. While this could be a contributing factor, one cannot overlook the potential impact of the so-called “superhero fatigue.” This refers to the viewer’s exhaustion from an overabundance of superhero movies. Brie Larson-starrer, “The Marvels” hits theaters this Friday, November 10th.
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