Beyoncé is bringing a bit of hometown magic to the NFL Christmas Gameday festivities, set to rock halftime of the Houston Texans versus Baltimore Ravens game. Yes, you read that right—Queen Bey herself is taking the stage at NRG Stadium in Houston for Netflix’s first-ever NFL livestream, because apparently, the holidays needed a little extra flair and Netflix wasn’t going to settle for anything less than the biggest star on the planet.
The streaming giant’s ambitious sports endeavor lands squarely on Christmas Day, with the Ravens and Texans kicking off at 4:30 p.m. ET. The headline-grabbing halftime show will mark Beyoncé’s first live performance since the release of her much-talked-about, genre-bending album Cowboy Carter. The country-infused project received widespread acclaim, and now it’s getting the on-field treatment—a full circle moment for Beyoncé, who has always been proud of her Houston roots.
The news was broken, fittingly, on Beyoncé’s Instagram with a cinematic clip featuring her catching a football while standing atop a car draped in flowers—because Beyoncé doesn’t just announce things; she crafts a visual feast that practically demands your full attention. The performance is expected to be a spectacle, produced by Parkwood Entertainment, Beyoncé’s own powerhouse company, alongside Jesse Collins Entertainment, which has made a name for itself in crafting memorable live TV moments. And, of course, fans are already hoping for a few surprise guest appearances, though nothing official has been revealed yet.
Netflix’s NFL Christmas Gameday deal—announced back in May—is part of the streamer’s push into live sports, a risky move that comes on the heels of some technical stumbles. Just recently, Netflix found itself on the receiving end of user ire after live-streaming issues marred the Jake Paul vs. Mike Tyson fight. Let’s just say, the internet had some things to say about it. But the stakes are higher this time, with the NFL’s clout on the line, and Netflix appears determined to get it right.
The Ravens-Texans matchup is one of two Christmas Day NFL games Netflix will host this year, the other being the Kansas City Chiefs taking on the Pittsburgh Steelers. This strategic partnership with the NFL is expected to continue, with Netflix locking in at least one NFL Christmas Day game in 2025 and 2026—a holiday tradition in the making, if everything goes to plan.
So, get ready to settle in with your holiday leftovers, catch some football, and experience Beyoncé turning a halftime show into a must-watch event. Whether you’re a die-hard NFL fan or just tuning in for the music, it’s bound to be a performance worth talking about—provided Netflix’s servers hold up this time.
