One of the biggest pre-sale figures of box office history.
Taylor Swift’s “Eras Tour” concert film is not just making waves; it’s creating tsunamis in the box office landscape. The film is projected to open with a staggering $100 million domestically. But hold your horses; the final weekend tally could be even more jaw-dropping. Early estimates suggest the film could rake in up to $125 million from approximately 3,850 theaters in North America alone. Internationally, the movie is expected to add another $30 to $50 million, making its global debut potentially soar past $175 million.
Not Just Another Concert Film
What sets “Eras Tour” apart is its record-breaking advance ticket sales. According to its official distributor, AMC Theatres, the film has already surpassed $100 million in advance ticket sales worldwide. This feat makes it the highest-grossing concert film in history, dethroning 2011’s “Justin Bieber: Never Say Never,” which had a lifetime gross of $99 million.
A Unique Theatrical Experience
Unlike most films that begin screening on Thursday afternoons, “Eras Tour” will officially open on Friday at 6 p.m. The ticket prices are also unique, set at $19.89 for adults and $13.13 for kids and seniors, both higher than the nation’s average ticket price. Despite the premium pricing, Swifties are not deterred. The film is expected to be among the top 10 biggest films of the year, potentially outperforming blockbusters like “Mission: Impossible – Dead Reckoning Part One” and “Indiana Jones and the Dial of Destiny.”
Limited Screenings, Unlimited Hype
After its opening weekend, “Eras Tour” will only be screening on Thursdays, Fridays, Saturdays, and Sundays. Team Swift wants the film to be an experience, one best enjoyed with a packed crowd. They’re avoiding the dreaded half-empty Monday matinees, ensuring that every screening is an event in itself.
A Much-Needed Boost for Theaters
The film’s success is a welcome relief for theaters, especially after several big movies like “Dune: Part Two” were delayed due to the actors’ strike. As Phoenix Theatres owner Cory Jacobson puts it, “It’s an unexpected bolstering of theatrical revenue that we need.”
Taylor Swift’s “Eras Tour” is more than just a concert film; it’s a cultural phenomenon that’s revitalizing the box office in unprecedented ways. Whether you’re a Swiftie or not, this is one cinematic event you won’t want to miss.
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