It paid off.
Logline
If you’ve been wondering where romantic comedies have disappeared to, look no further than your favorite streaming services. Yet, last year, cinema-goers got a rare treat with the theatrical release of “Anyone But You,” starring Sydney Sweeney and Glen Powell. This success was a noteworthy exception in the streaming-dominated landscape, largely due to some determined efforts by the film’s director.
Breakdown
Understanding the rarity of theatrical rom-coms:
- Romantic comedies mostly find their audience on streaming platforms nowadays.
- “Anyone But You” bucked this trend with a successful theater run.
- Will Gluck, the director, aimed to bring this movie to the big screen from the outset.
- The movie saw impressive financial success, grossing $220 million worldwide on a $25 million budget.
Plot Beats
“Anyone But You” follows a Shakespeare-inspired narrative akin to “Much Ado About Nothing,” offering a modern twist without the archaic language.
Cast and Crew
- Sydney Sweeney: Known for “Euphoria.”
- Glen Powell: Recognized from “Top Gun: Maverick.”
- Directed by: Will Gluck, who has a history with theatrical rom-coms including “Easy A” and “Friends With Benefits.”
Buzz and Highlights
- Significant because it defied the trend of rom-coms moving to streaming services.
- Gained attention partly due to clever marketing, including playing into rumored off-screen romances.
- Powell and Sweeney’s star power contributed heavily to its box office success.
- Mixed reviews from critics, but generally positive audience reception.
Production Notes
Will Gluck elaborated on the challenges of convincing studios to release it theatrically, emphasizing the importance of a shared, impactful experience that theaters provide. His approach appears validated by the film’s sustained popularity and robust earnings beyond the opening weekend.
Closing Credits
“Anyone But You” stands as a testament to the potential success of theatrical releases in the romantic comedy genre, potentially encouraging more studios to embrace this format. For those who missed its theatrical run, it’s available for streaming on Netflix.
Get ready to laugh with strangers and dive into the world of rom-coms again. Watch “Anyone But You” now with a Netflix subscription.
